We would like to invite you to our next Mercuri Urval webinar ”Mistakes and myths in digitization”, with special guest speaker Dr. János Heé, Senior Partner at Wirz Group, to share his insights and learnings. János brings a vast experience in transforming businesses as an executive with major companies like Swiss International Air Lines, Sunrise Communications, The Adecco Group and more.

If you google “digitization” in early year 2023, you get 288 million results within 0.5 seconds. No one can deny that our society is moving towards a digitalised future. Increased productivity and competition make digitalisation inevitable. It enables optimisation of user experience and faster interaction between companies and customers. This can improve product quality and increase cost efficiency. But what is it that really makes digitization projects successful? And can we really speak of a project, if it comes to digitization? Can we learn from “Growth Hacking” approaches in the startup environment? Is it possible to transform a company based on a “Purpose-Approach”?

The virtual event will take place on Thursday, April 13, 2023 at 08.00am (CET).

The webinar will be held in English via Microsoft teams and will last approximately 75 minutes. You will receive the respective link to the webinar shortly before the event.Please register here until Tuesday, April 11, 2023. 

Our guest speaker Dr. János Heé:

Dr János Heé is a specialist in digital transformation, growth strategies and change management. As a Senior Partner of Wirz Group, one of the largest independent marketing- and communications agencies in Switzerland, he is responsible for “Marketing & Innovation”.

Until 2021, János Heé was CEO of Zimmerli (Switzerland’s premium fashion brand) and digitised international marketing, production processes, sales and customer support. Between 2017 and 2019, he was Vice President at the Adecco Group and led the digital ventures internationally on the growth path. Prior to Adecco, János was responsible for the strategic planning and implementation of the digital transformation at Sunrise Communications. As Head of E-Commerce at the airline SWISS, János was responsible for the relaunch of swiss.com and the apps eco-system back in 2014. János Heé won the Digital Transformation Award (2017) with Sunrise and the Master Award (2015) at Best of Swiss Web with SWISS. Heé studied business administration at the University of St. Gallen (HSG) and holds a doctorate in marketing and service management from the same university.